Brian Tracy - 10 Keys to A More Powerful Personality

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Contents

Clarity

Ability to Focus

  • Clarity of thinking. An ability to determine exactly what it is that you want to be, have or do in life.
  • We only function at our very best when we're working toward accomplishing something that is important to us.
  • "When you don't know where you're going, any road will take you there."
  • If you are not focused, it doesn't do you any good at all.
  • If you do not have specific goals in your life, you are doomed forever to work for people who do.
  • Know where it is you going, what it is you want to be, what it is you want to have and what it is you want to do.


Decisiveness

  • Be decisive.
  • The reason why we're indecisive is because we're afraid of making a mistake.
  • The way that we think becomes a habit.
  • If we cannot make the hard decisions in our life, and if we cannot make decisions readily then we always have to work for people who do make decisions readily.
  • 80% of all decisions should be made the first time they come up.
  • If you make decisions each time they come up you develop a habit of decisiveness.
  • It is easy to make a decision if you know what it is that you want to accomplish.
  • The thing to do about decisions is to make a decision. If that doesn't work, make another decision (x2). If it still doesn't work, you're probably in the wrong field anyway.
  • If you make a decision you gather momentum.
  • Successful people don't make right decisions, they make their decisions right. Once they have made a decisions, they make it come out right.


Have a Vision

  • Have a vision for yourself and a vision for your life.
  • Have a dream. You've got to have a dream if you want the dream come true.
  • All leaders have vision.
  • Where there is no vision, the people parish. Where people lack vision, they parish inside because they loose the excitement and a thrill of life.
  • The best way to predict a future is to create it.
  • People use to have a vision that is so low and so safe that it doesn't turn them on.
  • We always tend to achieve our goals, but the goals are set so low that even if we do achieve them, they don't turn us on.
  • Dream big dreams and focus on results, not activities. Be clear about the results that you are trying to accomplish.
  • All peak performers are result-oriented. All looser or under-achievers tend to be activity-oriented.
  • Worst thing in the world is to do very efficiently what need not be done at all.
  • What results are expected of me? What am I supposed to produce? Why am I on a payroll?
  • Why we do the other things? Because they are fun and easy rather than hard and necessary.
  • We always take the fastest and easiest route to get the things that we want. But the fastest and easiest route in life is always almost the route to failure. It's a short term gain for long term pain.
  • Write out your goals. All goals have to be in writing. Goals not in writing are merely wishes, goals without any energy behind it.
  • Re-write your major goals every morning in the first person singular as if they already existed today.
  • Review your progress and what you've done in the course of the day every evening.
  • What did I do right today that moves me toward my goals? What would I do differently?


Speak with Clarity

  • Be clear about what you want, be clear about what you have to do to get it, be clear about your vision.
  • Speak, walk, talk and act with clarity.
  • Don't be a beater around the bushes.
  • One of the reason for not speaking to the point is a fear of offending others.
  • Be straightforward, be clear in what you say, be clear in your language, be clear in your actions. Let people know exactly where you stand, what you've said and what you mean.


Competence

Excellence

  • A competence, a commitment to becoming excellent in your chosen field is an indispensable prerequisite for success.
  • If you are not good in what you do you haven't got a chance.
  • If you commit yourself to becoming excellent it changes everything about you.
  • You must commit yourself to excellence. You must commit yourself to becoming the best.
  • Excellence is a journey, it is not a destination. Complacency and satisfaction are the key enemies of excellence.
  • Do your best every time out and always strive to do it better.
  • Last 5%-10% of every job or a project makes all the difference.
  • If you are not excellent in your field you don't go anywhere, you are locked in place.
  • Excellence yields opportunities. When you become excellent you come to the attention of people and people try to get you, and they give you more responsibilities and more opportunities.
  • A simple way to measure excellence: How many job offers have you had this month?
  • If you are going to do anything at all, the only time you're going to get any joy out of it is if you do it well.
  • When we do something well it gives us a feel of a self-esteem and a pride, we feel like a winner. When we do things on an average way, it doesn't give us anything.
  • Be 1%-2% better in hundreds different areas. You just have to be a little tiny different in a critical areas to make a difference.
  • The harder you work, the better you get. Hard work yields improvement. You only work 8 hours a day for survival, everything over 8 hours is for success.
  • The market only pays excellent rewards for excellent performance. It pays average rewards for average performance.
  • If you do not love your work enough to be the best at it, get out of it. Do not stay at a job that you don't love.


Concentration

  • An ability to focus clearly and to know exactly what it is you want to accomplish.
  • An ability to concentrate single-mindedly on accomplishing that one thing without diversion or distraction.
  • Use 20-80 rule: which is the 20% of a number of things that I have to do that account for 80% of a value of my work?
  • Always work on a top 20%. There is never enough time to do everything, but there always enough time to do the important things.
  • "What is the most valuable use of my time right now?"


Develop a sense of urgency

  • Only 2% of the population do things fast and have a bias for action. Others do things when they get around to it.
  • Get the reputation as the person who does things fast. Develop a reputation for the speed and dependability.
  • Act now, do it now, move fast.
  • Be able to set priorities.
  • Get on with the job and get it finished fast until it's 100% done.


Common Sense

  • Action without thinking is a cause of every failure.
  • Commons sense comes from taking the time to think things through before you act.
  • Listen to your intuition.
  • Learn from your setbacks. What is the most valuable lesson I can learn?
  • The unexamined life is not worth living.
  • Wisdom = experience + reflection.


Creativity

  • Tap your creative potential. Every single human being is a genius.
  • The hallmark of creativity is curiosity. The hallmark of ignorance and stupidity is the sensation of stopping from asking questions.
  • Ask questions! If the new information contradicts what you're doing then drop it and do something else.
  • The more you're doing of what you're doing, the more you get of what you've got.
  • All changes in our life come from the input of new information.
  • Creative people are always looking for faster, better, easier, cheaper, newer ways to do things.
  • All you need is an idea that 10% new to start a fortune. More than that is too new for the average consumer to accept it.
  • Most people become a millionaires by offering a little bit better or faster service that people use all the time.
  • Look for ideas, keep your mind open and flexible. Trust your ideas. Look for better ways.


Consideration

  • The quality of your relationships with other people more than anything else will determine your success in life. How well you get along with other human beings.
  • Your quality of interaction will determine your happiness, your success, your achievement, you wealth and everything else.
  • The Golden Rule: one should treat others as one would like others to treat oneself, one should not treat others in ways that one would not like to be treated.
  • Develop the people skills. Learn to listen.
  • Your ability to express yourself orally, write effectively and get your point across to others will have a tremendous impact on your life.
  • You cannot imagine a successful person who cannot communicate well with other people.
  • You can practice and you can learn to be effective with other people.
  • The opposite in persuading and influencing other people is to be ignored by other people and to be influenced by them.
  • Low self-esteem more than anything else causes our personality problems.
  • If you clear about your goals, and you're committed to becoming excellent and you concentrate single-minded on what is important you have a tendency to light yourself more, your self-esteem goes up.
  • Self-esteem is foundation of all success in relationships.


Consistency

  • Dependable, steady, predictable work is always vastly superior to spurts or flashes of brilliance and genius.
  • Be consistent in your relationships. Be consistent with your family, friends, boss, work.
  • If you say something, you'll do it.
  • Consistency and dependability is one of the most valuable things of the world today.
  • The greatest joy an employer can have is to give person the job and know that it will be done.
  • Every single great accomplishment in life is the result of the thousands of minor accomplishments that nobody ever sees.
  • Every single great success was at one time a failure. Be consistent, keep working even if you don't see yourself getting a results - you are accumulating.
  • Guard your integrity as a sacred thing. Never compromise your integrity and peace of mind for anything.
  • If it makes you feel unhappy, get out of it. Don't stay in relationships, don't stay in jobs, don't stay in situations that cause your peace of mind to be disrupted.


Commitment

  • An ability or willingness to make a complete commitment to a job, relationship or profession is one of the hardest things that human beings do.
  • Very few people make commitments, yet no success is possible without commitment.
  • An ability to commit yourself enthusiastically, wholeheartly, in 100% to what you want to do is the starting point of all achievements.
  • If you can not commit wholeheartly it probably means that it is not right for you.
  • It is important that you find a work and relationship that you can commit yourself to.
  • People who are not committed to their jobs always cause troubles within organization.
  • Commit yourself to your boss, to your job, to your relationships, to your company.
  • Loyalty is one of the valued single quality at work.
  • Lack of loyalty is just the expression of lack of commitment.


Courage

Confronting Fears

  • Courage means that you have the ability and willingness to confront your fears.
  • Do the thing you fear and the death of fear is certain.
  • If you are afraid and you force yourself to confront the fear it becomes a habit to confront the fear whenever you find something that you are afraid of.
  • Fears of rejection loss, pain, limitation, loss of relationship disappear when you confront them head on.
  • If you are not a little bit afraid at least 3-4 times a week, you are not trying hard enough.
  • A really successful people live on the outside edge of what they are capable of.
  • Brave person is a person who keeps moving forward and keeps taking a chance.
  • A fear of failure or making a mistake is the greatest reason for failure in life. It paralyzes and hold us back.


Moving Forward

  • Dare to go forward in your life. Dare to go forward in the directions fulfilling your potential.
  • "When you fight, always move forward, even if it is half inch at a time."
  • When you move forward, 100% of your attention is on moving forward. Otherwise, half of your attention is always behind you in where you're going.
  • Whenever you have a choice of staying still and playing safe or moving forward - move forward. It reinforces and cements the habit of moving forward.
  • There is no security in life, only opportunity. The more we seek security, the less we have it. The more we seek opportunity, the more we have security.
  • Life is either daring adventure or nothing at all. The tendency to seek security is a low road to failure.
  • Courage is absolutely essential. To persist in a face of adversity. To persist when things really get rough. To be able to pick yourself up over and over again.
  • Without obstacles no success is possible.
  • The only way that we can be successful is if we develop a momentum. And we cannot develop a momentum unless we are struggling with obstacles and adversity.
  • Develop a quality of being unstoppable: "No matter what life throws at me I'll never stop and I'll never quit, no matter how rough it gets."
  • Being unstoppable is a wonderful feeling and is a basis of self-esteem.


Confidence

  • Confidence comes as a result of everything else.
  • You can't learn confidence.
  • You only gets confidence by doing certain things over and over again that build a solid foundation within your own mind that you can do whatever you need to do and that you have what it takes to be successful.
  • If you concentrate on becoming excellent, concentrate single-mindedly, you are clear about your goals, consider other people, practice courage and consistency - you develop a lovely self-confidence.
  • Self-doubt is a great paralyzer to all activity.
  • If you persist until you succeed in achieving the goal that is important to you and you complete it, like a degree in school, you plug in to your subconscious mind a success pattern.
  • A subconscious mind running on a basis of inertia attempts to adjust your words, actions and feelings to duplicate that success pattern.
  • Nothing succeeds like a success. Once you've been successful you have a pattern set down which will enable you to apply that pattern to another part of your work to be successful in that.
  • If you succeed enough times it becomes impossible to fail.


Feelings and Actions

  • Go confidently in a directions of your dreams, act as if it was not possible to fail.
  • Your true beliefs are only and always expressed in your actions. It is not what you say or what you intent that tells what you believe, but only what you do. Your actions are always the true measure.
  • Feelings will generate the actions, actions will generate the feelings.
  • If you act, talk, walk and live by the same principles that successful men and women do, eventually you will come to the point where you actually feel like a successful, positive, confident, optimistic, unstoppable human being.
  • Do what successful people do, do it over and over again, until it becomes a habit, and you will be a success.
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